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David versus Goliath: Brewery Lara versus Heineken

David versus Goliath: Brewery Lara versus Heineken

24 Sep , 2026 - Senza categoria

The courage to resist: Heineken’s attack in June 2015 It all started in June 2015, when the global giant Heineken decided to point the finger at Brewery Lara, accused of marketing a beer named “Moretta”. But there were no aggressive marketing strategies or attempts at imitation behind that name: the “Moretta” was simply a tribute […]