David versus Goliath: Brewery Lara versus Heineken

David versus Goliath: Brewery Lara versus Heineken

24 Sep , 2026 - Senza categoria

The courage to resist: Heineken’s attack in June 2015 It all started in June 2015, when the global giant Heineken decided to point the finger at Brewery Lara, accused of marketing a beer named “Moretta”. But there were no aggressive marketing strategies or attempts at imitation behind that name: the “Moretta” was simply a tribute […]

Double award from the ‘ARMONIA CRAFT BEER & FOOD PAIRING’ competition

Double award from the ‘ARMONIA CRAFT BEER & FOOD PAIRING’ competition

23 Sep , 2026 - Riconoscimenti

Lara Brewery on the European podium Lara Brewery has won two awards in one of the most important competitions in Europe, the ARMONIA “Craft Beer & Food Pairing”, beating hundreds of competing breweries. The awards ceremony took place in Parma on 29/06/2016. ARMONIA is currently the only beer competition that takes a multidisciplinary approach and involves producers, […]